As part of their new mission to “engage and develop the next generation of innovators and creative thinkers,” the Creative Education Foundation (CEF) held a two day event to bring together innovators and educators. The ultimate goals of the event were to help teachers be more creative as well as provide them with strategies to help cultivate creative thinking skills in their students.
This project was a collaboration with Scotty Green.
LOGO
In the development of the logo, the goal was to convey the confluence of innovation education formally, while also creating a dynamic, recognizable contour.
a black and white image of an obtuse triangle with "INNOVATORS" cut out of it followed by "TO EDUCATORS" in black text.
DIGITAL FLYER
Innovators to Educators flyer. A classroom filled with desks. A dark blue gradient, heavy at the top, lighter to the bottom. White lines overlay the desks in the distance, becoming less present to the foreground. These imply a blueprint.
Innovators to Educators flyer. A classroom filled with desks. A dark blue gradient, heavy at the top, lighter to the bottom. White lines overlay the desks in the distance, becoming less present to the foreground. These imply a blueprint.
PRINT MAILER
Designed as a french fold pamphlet.
front
front
back
back
inside fold 1
inside fold 1
inside fold 2
inside fold 2
STYLE GUIDE
The organization wanted an identity system that they would be able to implement in-house to create materials like name tags, folder labels, presentations, and the event website. We provided them with a style guide to help them maintain consistency across all of these applications.
this image of the same obtuse triangle with "INNOVATORS" cut out of it followed by "TO EDUCATORS". there are two versions of this on one image. the top in a dark blue, the bottom in a bright green. the date and location of the event runs across the top angle of the triangle in both versions. the color of the date and location is opposite from the logo color.
this image depicts 5 squares of different colors. across the top of each square is the hex code, across the bottom is the RGB values. from the left the first square is a dark brown, the second a purple, the third a light blue, the second a lime green, the last a dark blue.
this image depicts the typeface selections for the branding and identity of this project. Corbel Regular in 12pt, with varying line heights. and Verb Black, used for the Title & logo mark.

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